The following is a checklist of issues and questions for protecting your online presence for your business, from the standpoint of trademarks and copyrights. We will be updating this as our tweetchat event (#smbchat) progresses.
Introductory reading
- Basic intellectual property terminology — the difference between copyrights, trademarks and other intellectual property
- Introduction to trademarks
- Introduction to copyrights
WEBSITES AND CONTENT ARE PROTECTED BY COPYRIGHT
- All content (text, images and other forms) is protected from the time of creation
- Registration is a good idea
- What to do if someone copies your stuff
- What is it really worth?
- What if they just gave you credit?
- Cease & desist letters, lawsuits, settlements, results
- Fees and costs
What to do you if you want to copy someone else’s stuff?
- Can’t you just link to it?
- Is it in the public domain?
- What is fair use?
- What is not…
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